What motivated us to create this product?

Together, the directors of Aorta have more than 20 years experience in the publishing industry. This has given them powerful insights into what a mobile solution that actually solves problems rather than creating new difficulties for newspapers and publishing houses ( already under tremendous pressure from changing consumer habits) should look like. A solution must:

1. be easy to integrate with different offline and online content production and publication systems.

2. generate little (or no) additional work for the copywriting or art departments, which have undergone major rationalization in recent years.

3. provide real opportunities for income generation, with robust e-commerce systems that can be integrated with existing CRM systems, as well as independent ad servers with a high degree of credibility in the advertising market.

4. generate small files that can be downloaded on networks with average performance, like those found in most homes and areas with 3G coverage in Latin American markets.