TIM is the sponsor of the Comida di Buteco event, the largest cultural – gastronomic event in Minas Gerais. For the 2008 edition, the operator had several objectives: increase the visibility of its brand, renew its communication strategy with its clients and launch its 3G network. With this in mind, Aorta developed a series of differentiated and interactive actions:

· TIM Music Store Challenge - activation and cross branding action that united content and technology. Its primary purpose was to promote the operator’s online mp3 and download store. It lasted throughout the 31 days of the Comida di Buteco event.

· TIM Caravan - relationship action which focused on differentiating TIM clients throughout the event through the use of a SMS cultural contest.

· TIM Space - a reserved area dedicated to TIM clients during the “Saideira” party – which had more than 40,000 people present. The TIM Space was decorated with a series of innovative and technological icons, such as: LCD TVs, rotating lights, retro illuminated bars and gigantic mobile phones. Well known DJs also took part in the action.

· TIM 3G+ Cupid - promotional action focused on the video calling service.

· TIM 3G+ - promotional action focused on the following TIM services: TIM Web and TIM TV.