Aorta was Skol’s agency for its promotional actions during Pop Rock 2008. Besides the success achieved with the “Designated Driver” and interactive backdrops during the Maroon 5 and The Offspring concerts, the “Dancing Days” promotional tool had great eminence. In this promotional campaign participants were invited to dance, while being filmed, near a green background. Afterwards, the images of their faces were united to an animated dancing body and the result was… well, let’s just say it guaranteed all of us some good laughs.