After the success of the customized actions for Orloff in several bars of Belo Horizonte, Aorta closed another partnership with a similar concept for Montilla (another brand of the Pernoid Ricard Group). The project embraces the development and implementation of personalized actions in bars throughout the state of Minas Gerais.

The “tailor made” project is a new form of point of sales merchandising, integrating decoration and a promotional campaign in an exclusive communication piece.

For the development of a tailor made project, Aorta studies each bar’s profile, its architecture, clients, etc… Then, we integrate the personalized merchandise to the bar’s identity, without interfering with its form of communication.

Bellow is a list of the cities and bars that are participating in the Aorta – Montilla tailor made project:

• Alfenas – Espaço Z
• Barbacena – Baden
• Conselheiro Lafaite – Lel’s
• Divinopolis – Zuai
• Passos – Barbaros
• Para de Minas – Girus
• Poços de Caldas – Santa Rosa
• São João del Rei - Kalahari