The December 2007 market launch of the Se Liga, an innovative and exclusive product in Latin America, was another differentiated action conducted by Aorta. Based on the concept of innovation and technology, Se Liga permits a new form of communication with mobile subscribers - allowing for the reception of contents, promotions and advertising campaigns directly on their mobile phones.

Telemig Celular and Amazonia Celular were first operators in Latin America to use the Se Liga product, which is based upon Israelian technology of a company named Celltick – an Aorta's partner.

Aside from being a provider of content for the Se Liga, Aorta is also responsible for the integration of the product with the advertising market. Important corporations, such as Fiat and Unimed, participated of the commercial launch as users of the technology. Representatives from advertising agencies, other corporations and government officials were also present at the official launch.