After the success of the mobile actions for the Axé Brasil event, now it’s time for the mobile reverse auction action. The reverse auction will go until the 30th of June and is sponsored by Construtora Tenda. This is how it works. Participants send their bids via SMS to the following number: 50080. The person who bids the single lowest value for the house will win a home in a closed condo. The home includes a TV, refrigerator, oven and much more.

The auction is extremely dynamic. As soon as someone sends their bid they immediately receive an SMS with the status of their bid and how they are doing in regards to the rest of the participants. The question now is: who will give the lowest single value?