Fiat, which is well known in the market for its innovations and “first mover” culture, was one of the companies that bet on the Se Liga product right from the beginning.

In order to take advantage of the product’s full potential, Aorta developed a campaign that included both relationship marketing and customized content. On a daily basis, clients received technology news on their mobile and could even be invited for a test drive of Fiat’s latest car: the Punto. With only one click the client could call Fiat’s call center free of charge and set up an appointment for the test drive.